Privacy Policy for Prime Orthopedics & Regenerative Center

Last Updated on May 2026

PRIME Orthopedics & Regenerative Center (“PRIME,” “we,” “us,” or “our”) is committed to protecting your privacy and handling your information responsibly. This Privacy Policy describes how we collect, use, store, and protect information when you visit www.primeorthocenter.com (the “Site”) or interact with our practice.

Please read this policy carefully. By using this Site, you acknowledge that you have read and understood its terms. This policy does not apply to information collected through our Patient Portal (athenahealth), which is governed by a separate notice.

1. HIPAA Notice and Protected Health Information

PRIME Orthopedics & Regenerative Center is a covered entity under the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and its implementing regulations.

If you are a patient of our practice, your Protected Health Information (PHI), meaning health information that identifies you or could reasonably be used to identify you, is governed by our HIPAA Notice of Privacy Practices, not solely by this Privacy Policy. Our Notice of Privacy Practices describes in detail how we may use and disclose your PHI, your rights regarding that information, and our legal obligations. You can access our HIPAA Notice of Privacy Practices at HIPAA NPP page.

How we protect PHI collected through this Site:

• Contact forms and appointment request forms on this Site may collect information that becomes part of your patient record. That information is handled in accordance with HIPAA.
• We use HIPAA-compliant systems to store and process any health-related information submitted through this Site.
• We do not use or disclose PHI for marketing purposes without your written authorization.
• We maintain administrative, physical, and technical safeguards designed to protect the confidentiality, integrity, and availability of PHI.

If you have questions about how your health information is used or wish to exercise your HIPAA rights, please contact our Privacy Officer using the details in Section 8 of this policy.

2. Information We Collect

We collect information in the following ways:

Information you provide directly:

• Name, email address, phone number, and any other details you submit through contact forms, appointment request forms, or other on-site forms.
• Any health-related information you voluntarily include in a form submission.

Information collected automatically: When you visit the Site, certain information is collected automatically through server logs and tracking technologies, including:

• IP address
• Browser type and version
• Device type and operating system
• Pages visited and time spent on each page
• Referring URL (the page you visited before arriving at our Site)
• Date and time of visit

Information collected through tracking technologies: We use cookies and third-party tracking tools on this Site. Please see Section 4 (Tracking Technologies) for full details.

3. How We Use the Information We Collect

We use the information collected through this Site to:

• Respond to appointment requests, inquiries, and messages you send us
• Administer and improve the Site’s functionality and user experience
• Analyze how visitors use the Site (using aggregated, non-identifying data)
• Comply with applicable legal and regulatory obligations
• Communicate with you about your care, where permitted under HIPAA

We do not sell your personal information to third parties.

We do not use personal information submitted through this Site for advertising profiling without your explicit consent.

4. Tracking Technologies

We use the following tracking technologies on this Site. You may opt out of certain tracking as described below.

Cookies: Cookies are small text files placed on your device by a web server. We use cookies to support site functionality and to understand how visitors interact with the Site. You can configure your browser to refuse cookies or to alert you when cookies are being sent. Note that disabling cookies may affect certain Site features.

Google Analytics: We use Google Analytics to collect aggregated data about how visitors use this Site, including pages visited, time on site, and traffic sources. Google Analytics uses cookies to collect this information. This data is used in aggregate and is not linked to individual patient records. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-On.

Meta (Facebook) Pixel: We may use the Meta Pixel on this Site to measure the effectiveness of our advertising and to understand how visitors interact with the Site after viewing an advertisement. The Meta Pixel collects data such as page views and form interactions. This data is transmitted to Meta Platforms, Inc. You can manage your Meta ad preferences at https://www.facebook.com/ads/preferences or opt out of interest-based advertising through the Digital Advertising Alliance at https://optout.aboutads.info.

Other Tracking Tools: If additional tracking technologies are implemented on this Site in the future, this policy will be updated accordingly prior to or at the time of their deployment.

5. Florida Digital Bill of Rights (FLDBR)

If you are a Florida resident, you have specific rights under the Florida Digital Bill of Rights (effective July 1, 2024) regarding your personal data. These rights include:

• Right to Know: You have the right to confirm whether we are processing your personal data and to access that data.
• Right to Correct: You have the right to request correction of inaccurate personal data we hold about you.
• Right to Delete: You have the right to request deletion of personal data you have provided to us or that we have collected about you, subject to certain exceptions.
• Right to Data Portability: You have the right to obtain a copy of your personal data in a portable and, to the extent technically feasible, readily usable format.
• Right to Opt Out: You have the right to opt out of the processing of your personal data for purposes of targeted advertising or the sale of personal data.

To exercise any of these rights, please contact us using the information in Section 8. We will respond to verified requests within the timeframes required by applicable law. We will not discriminate against you for exercising any of these rights.

To opt out of targeted advertising using data collected through this Site, you may also use the following mechanisms:

• Adjust your browser’s cookie settings to block third-party cookies
• Use the Google Analytics Opt-Out Add-On (link above)
• Manage your Meta ad preferences (link above)
• Visit https://optout.aboutads.info or https://optout.networkadvertising.org

6. Sharing of Information

We do not sell, rent, or lease your personal information to third parties.

We may share information with trusted service providers who assist us in operating this Site or conducting our business, such as website hosting providers, analytics platforms, and communications tools, solely for the purpose of providing those services. All such providers are required to handle your information in a manner consistent with this policy and applicable law.

We may disclose information when required by law, in response to a valid legal process, or to protect the rights, property, or safety of our practice, our patients, or others.

PHI is shared only as permitted or required under HIPAA. Please refer to our Notice of Privacy Practices for full details.

7. Children’s Privacy

This Site is not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe that your child has submitted personal information through this Site, please contact us immediately using the details in Section 8 so that we may delete that information. If we become aware that we have inadvertently collected personal information from a child under 13, we will take prompt steps to delete it in accordance with the Children’s Online Privacy Protection Act (COPPA).

8. Contact Information and Data Requests

For questions about this Privacy Policy, to exercise your rights under the Florida Digital Bill of Rights, or to submit a HIPAA-related inquiry, please contact us:

PRIME Orthopedics & Regenerative Center, 6274 Linton Blvd, Suite 106 Delray Beach, FL 33484
Email: info@primeorthocenter.com
Phone: (561) 465-8884

For data access, correction, deletion, or portability requests, please include your full name and a description of your request. We will respond within the timeframe required by applicable law.

9. Security

We implement administrative, physical, and technical safeguards intended to protect the personal information collected through this Site from unauthorized access, use, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, applicable law, or regulatory requirements. The “Last Updated” date at the top of this page will reflect when the most recent changes were made. We encourage you to review this policy periodically. Continued use of the Site following the posting of changes constitutes your acknowledgment of those changes.

For information about how your health information is used and protected as a patient of our practice, please review our HIPAA Notice of Privacy Practices.